Funded by Smile Train, Over 2500 leaflets, 150 posters distributed in 12 towns of Tigray. 20 radio spots aired for 20 days twice a day. Apart from radio, Leaflet and poster messaging, community wide event also organizeed in 12 big towns of the region to raise awareness level of the community and promote treatment. Music show, Drama with content on what is Cleft and the available health service, Q&A among event participants, witness from treated family and also sign in registration with referral card that participants can registered and promise to refer people with cleft problem they knew in their family or in the community done effectively. A total of 120,000 people reached by the mobilization and awareness events.